Sales and Marketing Support Services |
Imperia offers seven sales & marketing support services to help clients generate revenue and profit through the promotion and sale of natural health products.
New Product Placement Market Analysis
Private Label Solutions
Distribution and Logistics Support
Customs Brokerage Support
NAFTA Support
Website and Graphic Design Services
Education, Brand Building and Marketing Support
There are thousands of excellent products from around the world yet only a very small percentage make it to the hands of consumers and become a household “brand”.
When a manufacturer’s products are being sold via distribution companies that carry thousands of sku’s along with competitive lines, what differentiates theirs from the rest? In the face of intense competition and numerous daily product introductions, it is the companies who provide or secure education, brand management services and personalized marketing support to their distribution networks that successfully differentiate their products.
At Imperia we understand that it takes more then just manufacturing a brilliant product to be successful. It takes a team effort between the manufacturers, distributors, channel managers, and sales reps in conjunction with proper product education, brand building and marketing support services. Imperia ties all these pieces together to ensure that sales and marketing services are an ongoing building block of a successful product line.
Imperia doesn’t just offer a menu of superb NHPD-licensed products for private label. Imperia ensures that you receive a customized support program that suits your products, their growth and your company’s unique needs.
Imperia’s education, brand building and marketing services may include:
- Developing / negotiating / creating your marketing and MCB support programs within your existing distribution networks and/or sourcing new distribution alternatives and channels of revenue.
- Ongoing teleconference product training sessions within your distribution and retail channels.
- Demo support programs
- Spiff programs
- Industry trade show options and support
- Working hand in hand with your graphics and marketing departments, alongside with our manufacturers to create unified product sales support, POS materials, new product presentation packages and training manuals.
Educational Support Mechanisms for Direct Marketing Companies
Direct marketing companies have unique needs. Not only are their independent distributors purchasing products monthly but they are building their own businesses and dreams. Their organizations and networks are built and secured by sharing their personal experiences with the products they are using and retailing, and by discussing how and why those products have made positive changes to their lives.
Imperia offers education services for your organization to support the sale of any of the NHPD-licensed private label products selected from Imperia’s portfolio. Imperia will provide product training sessions via teleconference for your independent distributors. Imperia will also participate at bi-annual company events and rallies.
We understand that success and growth for our Direct Marketing clients and their independent distributors is created with enthusiasm, knowledge, passion and by instilling confidence in the products they are using and promoting within their networks. Ongoing product education is a key factor.
We look forward to supporting the independent distributors who are building their businesses and their dreams. At the same time we look forward to increasing the monthly volumes for our Network Marketing Clients.
For more information on Imperia’s education, brand building and marketing support services, please contact us.
New Product Placement Services
To successfully launch new products in retail environments, companies must first properly analyze consumer demographics, market trends, government regulations, category competitors, marketing/educational support plans and distribution/logistics/ brokerage systems which ultimately determine product margins and wholesale pricing.
Imperia has the knowledge, experience and record of success to review a client’s products in light of these market- and price-determinants then create a viable strategic plan of action for the client to create long term success in target markets.
Private Label Solutions
Imperia possesses an extensive portfolio of best-in-class, 3rd-party manufactured, NHPD-licensed, private label NHPs. Obtained from GMP-certified manufacturers and offered to distributors, these best-in-class, "high sales potential" private label NHPs immediately provide regulatory compliance to distributors and importers.
Distribution and Logistics Support
To support of a successful product launch, Imperia offers numerous services to companies seeking import/export, distribution and logistics assistance. Imperia will:
- determine the distribution support that will best fit the needs of the company (ie use base warehouse or ship to satellites, etc.) and which meet all NHPD regulations.
- ensure clients have the appropriate documentation for import/export activities.
- provide NAFTA support and custom brokerage support
- ensure that a client’s product moves to its destination as smooth as possible.
- offer sales assistance as needed to support successful product launch
Imperia will work closely with clients to create the most simplistic, cost effective distribution and logistics solutions.
Customs Brokerage Support
Companies moving product across the border require the services of customs brokers -- the private individuals and companies licensed, regulated and empowered by U.S. Customs and Border Protection (CBP) in the US or the Canada Border Services Agency (CBSA) in Canada to assist importers and exporters in meeting federal requirements governing imports and exports. Brokers submit necessary information and appropriate payments to CBP or CBSA on behalf of their clients and charge them a fee for this service.
Given the complexities involved, Imperia assists client companies to:
- source the most appropriate custom broker to meet their needs,
- negotiate the most competitive flat rates
- fill out export/Import documents correctly
- select appropriate tariff/harmonization codes for products that do not qualify for tariff elimination under NAFTA. By ensuring that customs brokers are classifying products correctly, Imperia can save a client thousands of dollars annually in fees.
- work directly with brokers weekly or monthly to ensure proper classifications and billing.
- work directly with brokers and CBP/CBSA agents to ensure proper and timely delivery of the shipment
NAFTA Support
As of 1994, the North American Free Trade Agreement (NAFTA) eliminated tariffs on all qualifying products traded between the United States, Canada, and Mexico. NHPs qualify for tariff elimination if they are produced from domestically sourced components or if they undergo sufficient domestic processing (if foreign components are used).
Imperia will assist companies with appropriate documentation to qualify for tariff elimination under NAFTA. This will ensure that all eligible imports/exports move through customs in a timely fashion.
Website and Graphic Design Services
For clients and partners, Imperia offers website services including full website creation and web upgrades.
To promote their products, many companies in the natural health product industry seek design solutions for product packaging, catalogs, collateral materials, brochures and identity branding. Imperia offers these services.
